Ambr is a business that supports small to mid-size enterprises (SMEs) to grow using social media marketing. Our mission is to connect brands with their passionate fans (Ambassadors) and we provide an online platform to enable this to happen.
The Ambr online platform is simple to use and has a number of features that help businesses to connect and collaborate with fans of their products. With Ambr, Ambassadors are easier to find; product promotions are easier to run; market reach is easier to achieve; ongoing dialogue is easy to manage and, most importantly, results are easily visualised.
Our platform contains passionate fans who provide authentic, trustworthy, peer to peer consumer product marketing based on genuine love and enthusiasm for the brand. The Ambr platform allows brands to tap into this power and capitalise on this potential for growth.
The business is based on a ‘software as a service’ (SaaS) model and Customers will pay a monthly fee based on use. There is no fixed contract term but Customers will lose access to their fan base if they decide to take a holiday from the platform.
Ambassadors may join this platform by invitation only. It is a free of charge service for Ambassadors. Once joined Ambassadors may be invited to take part in campaigns. The Ambr Platform is designed to facilitate the use of gifted promotional product(s) or services. By accepting a campaign invitation the platform will facilitate the selection and delivery of product(s) or services.
Advertising Standards: As defined by the UK Advertising Standards Authority www.asa.org
Ambr: Ambr Corporation Limited.
Ambassador: Social media influencer.
Brands: The customer's products, names or trading styles (or where the customer is a marketing agency, those of any of its clients’ company products, names or trading styles).
Campaign: An advertising, marketing or promotional campaign concerned with a particular project or brand and organised by or on behalf of the customer.
Campaign Invite: An invitation to the Ambassador from the Customer to take part in a campaign.
Campaign Brief: A digital document outlining the scope of the Campaign, including but not limited to creative direction, timelines, caption guidelines and usage rights.
Customer: A brand or agency that subscribes to the Ambr Platform.
Data Controller: Ambr Corporation Ltd. This is the title given to a body that has decided to collect personal data and is processing the personal data as a result of a contract between us and the data subject (you).
Data Subject: The person who may be identifiable as a result of the personal data collected.
Personal Data: Any information relating to a Data Subject of which Ambr or the Advertiser are the Data Controller.
Data Protection Laws: Relates to the protection of individuals with regards to the processing of Personal Data to which a party is subject, including the Data Protection Act 1998, a law which protects individuals with regards to the processing, security and dissemination of their personal data.
Instagram API: Application program interface. These are the rules which govern how software such as the Ambr Platform interacts with Instagram and what data it is allowed to see and use.
Instagram Permissions: The permission given by you to allow Ambr to access and use information and content posted by you on Instagram, the extent of which is defined by the terms of the Instagram API
Platform: Subscription based marketing software owned by Ambr Corporation Ltd. linking Customers with Ambassadors
Ambr is a free of charge, invitation only service for Ambassadors. To access this service the Ambassador (you) shall provide Ambr with the information requested at profile set up. This will be the minimum personal information necessary for us to provide the service.
You must ensure that the content you upload will never be knowingly false, inaccurate or misleading. This content must comply with the Advertising Standards Authority best practice guide www.asa.org. In summary, you will need to make it clear that the content is an advertisement. In most cases this will require a prominent label of #ad.
An Ambassador must be 18 years old or over.
The Ambassador must adhere to the timelines and guidance provided in the Campaign Brief. The Ambassador must not post content which is unlawful, harmful, threatening, defamatory, obscene, infringing, harassing or racially or ethnically offensive; facilitates any illegal activity, depicts sexually explicit images or promotes unlawful violence; is discriminatory based on race, gender, colour, religious belief, sexual orientation, disability; or is otherwise fraudulent, illegal or causes damage or injury to any person or property.
Ambr collects and displays content on its Platform that has been uploaded to Instagram by Ambassadors. By submitting content relating to a Campaign, you grant Ambr and its subscribing customers a worldwide, nonexclusive, royalty-free, perpetual, transferable, irrevocable and fully sublicensable right to use, reproduce, modify, adapt, translate, distribute, publish, create derivative works from and publicly display and perform such submissions throughout the world in any media, and use the name that you submit in connection with such submission. You acknowledge and agree that submissions are non-confidential and nonproprietary. You acknowledge that Ambr may exercise its rights to use any submissions without any notice to you.
Ambr takes no responsibility and assumes no liability for any content uploaded to Instagram or the Ambr Platform by the Ambassador. Ambr has no obligation to retain uploaded content on the Ambr Platform and reserves the right to decide what content is published on the Ambr Platform.
The use of the Ambr Platform is carried out at the Ambassadors own risk. Ambr does not undertake due diligence on the customers that subscribe to the Ambr Platform. Ambr accepts no liability for the actions or omissions of the customers.